Five designers that shaped my world

These Spanish designers created many of the objects and visual identities I grew up with


Giménez del Pueblo

Up until 1991, you could only watch two channels on TV, run by the state broadcasting corporation TVE. When it started having competitors, José Giménez del Pueblo (1961) refined the organization’s visual identity, including logos for both its TV channels and radio stations. You can imagine how much time I have spent staring at his work.

"La 2" logo

Illustration by Silvia Fernández Palomar

Rafael Marquina

His Marquina 1961 is the best oil cruet ever designed. I learnt about it when I was a teenager, and I fell in love with it.

Legend goes Rafael Marquina (1921- 2013) often introduced himself as “the father of Nani Marquina”. Nani designs beautiful rugs that she sells on, where you can also find her dad’s iconic artifact.

Marquina oil cruet

Illustration by Silvia Fernández Palomar

Alberto Corazón

The logo that Alberto Corazón (1942) designed for Anaya editorial was on the back of most my textbooks through high school. He is the author of several masterpieces, my favorite probably being his popular logo for Cercanías (Madrid short distance rail system).

His son Oyer Corazon is also a graphic and strategic designer and used to run a show on national radio.

Cercanías logo

Illustration by Silvia Fernández Palomar

Gabriel Lluelles

Twenty years ago, there were two kitchen appliances you could find in most Spanish homes: the Minipimer hand blender and the Citromatric juicer.

If you want to learn more about Gabriel Lluelles (1923–2012), and how he went to work with Dieter Rams when his company was acquired by Braun, Javier Cañada has a great article about him.

Braun Minipimer

Illustration by Silvia Fernández Palomar


Sending a letter, watching the news, reading the paper, voting on the elections, catching a train, pit stopping, talking to the police… pretty much anything you do in Spain means that you are probably looking at work by José María Cruz Novillo (1936).

Counter-Print recently released a gorgeous book (that you should get) compiling some of his logos. His son Pepe is also a designer and a partner at the studio Cruz más Cruz.

El Mundo logo

Illustration by Silvia Fernández Palomar